They don’t always suck, they just aren’t the best choice for printing. Okay, we can admit it, maybe we were a bit unfair when we said that JPEGs suck. Both raster and vector file types are blanket terms that envelope a wide spectrum of different file types with different functions, purposes, benefits, advantages and disadvantages. Vectors are typically used as working files (which are later converted to raster images for the web), but they can also be used as print-ready artwork.Ĭlassifying the common file types you see in print and web design takes more than just dividing them up between raster and vector images. Vectors are typically used to create illustrations, text and logos, but they can’t handle complex images such as photographs. Because of this, vector images can easily be changed or resized without any loss in quality, since the formula simply adjusts to render a new illustration at the desired size. Vector images aren’t exactly images at all-they’re like mathematical formulas that communicate directly with your computer to tell it what kind of shapes to render. Raster images are typically used as the final product-something that is ready to be sent to the printer or published online. Raster images are created with pixels, and can be anything from simple illustrations to complex images like photographs.īecause raster images are made from a fixed set of pixels, they experience a loss of quality whenever resized, especially when you’re trying to make them larger. To fully understand the difference between the image file types available to you, you first have to know the difference between vector file formats and raster file formats. So with that bit of unpleasantness out of the way, let’s get down to figuring out the image file types that matter most. But a lot of them are specialized file types that you’ll never use, especially when designing for print. Now, before you die of shock and outrage, we’ll fully admit-there wouldn’t be that many file types to choose from if they didn’t each serve a particular purpose. There are only a handful of image formats that really matter. It can be a bewildering experience if you’re not sure what you’re doing or the difference between them, but we’re here to demystify the process for you by helping you understand the cold, hard truth: You’re finally done with your design project, you go to save your file, and suddenly you’re bombarded with over a dozen possible image file types to choose from.
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